Overview
With over 20 years of experience in the technology and software industries, I’m an accomplished marketing and communications executive that has developed and executed successful marketing strategies for high-growth startups, including GovOS, DailyPay, and Olark.
My expertise lies in building and leading high-performance marketing teams that drive revenue growth, increase brand awareness, and establish thought leadership in our respective markets. Whether on a team, or by myself, I’ve a track record of developing and implementing innovative marketing programs that engage customers and generate leads, resulting in significant pipeline growth and revenue.
I strive to be an empathetic, results-driven leader who uses data-driven decision-making for agile, cross-functional campaigns. I believe that every good marketing campaign starts with crafting compelling stories that resonate with customers and stakeholders.
In addition to tactical and strategic marketing execution, I’m an experienced public speaker, writer, and podcast host. I’m passionate about mentoring young professionals and giving back to the marketing community through speaking engagements, guest blog posts, and industry events.
I'm also:
husband to the extremely talented Lindsay Rae Pawlewicz (www.lindsayraedesign.com)
father to the up-and-coming Miles Victor Pawlewicz
a Michigander at heart
a New Yorker for 17 years
a current resident OTP in ATL
wannabe guitarist
avid soccer player and fan
retired "professional" kickball player
I love a good coffee session. Drop me a line, let's talk - karl.pawlewicz@gmail.com
Career Path
RedlineXpo (www.redlinexpo.com)
Marketing Director - 2023-2024
GovOS (www.govos.com)
Marketing Director — 2021-2023
Director of Demand Gen — 2019-2021
DailyPay (www.dailypay.com)
Inbound Marketing Manager — 2018-2019
Olark (www.olark.com)
Senior Marketer, Head of Marcomms — 2015-2018
Voice of Olark — 2013-2015
KPPR
Founder — 2012-2013
Finn Partners (previously Horn group)
Account Director — 2010-2012
Crenshaw Communications
Account Executive — 2008-2010
Skills
Account Based Marketing (ABM)
Omnichannel marketing campaigns
Demand gen | Lead nurture campaigns
Content strategy & production
Digital Advertising
SEO
Tradeshow & conference management
Public relations | Media relations
Platform Familiarity
ABM - 6Sense
Marketing Automation - HubSpot, Unbounce, Clearbit
Sales - Salesforce, LinkedIn Sales Navigator, G2Crowd, Capterra, Hunter.io, Outreach
Remote Work - Slack, Asana, Trello, Basecamp, Zoom
SEO - SEMRush, Moz, Google Analytics, Google Search Console, Brightedge
Paid Media - Google Ads
Paid Social - Facebook for Business, Twitter Ads, LinkedIn Campaign Manager
Email - HubSpot, Mailchimp, Intercom
Marketing Analytics - Amplitude, Looker, Formstack
Design - Figma, Adobe Illustrator, Adobe Photoshop
Education
The Ohio State University
B.A. Marketing Communications